通过申诉按钮三个框提交申诉信：
附件顺序：
1. The screenshot of the chat record with the third party
2.The payment to the third party
第一个框
Dear Sir or Madam,
Greetings from 店铺名! Thank you for your concern about our account. We received your email that we attempted to harm other sellers or abuse their products or ratings in accordance with section 3 of Amazon’s Business Solutions Agreement. We searched https://sellercentral.amazon.co.jp/gp/help/G1801 on the internet and we found Selling Policies and Seller Code of Conduct and we know that we are prohibited to damage or abuse another Seller, their listings or ratings. We are ashamed that we placed fake orders to hold competitor’s inventory.
We fell sorry that we placed fake orders to hold competitor’s inventory which damaged or abuse another seller, their listings or ratings. We apologize to this seller and you since we made inconveniences to you. By this mail, we provide POA for your check. We are looking forward to hearing from you ASAP!
--The root cause(s) of violating the section “All sellers must: not attempt to damage or abuse another Seller, their listings or ratings” in the Seller Code of Conduct.
Impacted ASIN:
1. ASIN:XXXXXX
Title: 此处填标题
1. After receiving the Amazon notification email, we realized that place fake orders to hold competitor’s inventory which is now proved to be totally wrong and violated Amazon policy. All sellers must: not attempt to damage or abuse another Seller, their listings or ratings. We didn’t pay attention to Amazon policies. We will reflect on our mistakes and study these policies carefully.We have deeply realized our huge mistakes and under no condition should we use such incorrect ways to compete with our rivals.
2. We found Monika cross-border catch-up system on taobao.com: https://shop224190765.taobao.com/?spm=a230r.7195193.1997079397.2.71eb5e80CIkxp7 which is an Amazon smart catch-up system on 18th Oct and paid them 700Yuan on taobao.com. They software system can restrict competitors who matched our products. Our salespersons are new operators. When sales and turnover decline due to match sales, the ability to judge is lost. Thus used this illegal software. We attached the screenshot of the chat record with the third party and the payment to them in the attachment.
3. We found that seller matched our ASIN: B08GXXXXXand B0XXXXXX, so we used buyers’ accounts to placed fake orders on ASIN: B0XXXXXX and B0XXXX for the sellers until there was no inventory for these ASINs in order to hold his inventory. Then we canceled our orders placed on these ASINs for the account.
4. We are sorry that we were lacking of enough knowledge about Amazon Policy. We have to admit that we failed to pay enough attention on learning your policy. We should have enhanced the importance of understanding your policies. In the future, we would certainly pay more time on your policies instead of focusing on damage or abuse another Seller, their listings or ratings.
5. We use loopholes in the system to accomplish our own profitability goals. Stalking is a normal seller behavior allowed by Amazon. After our products are sold, the first thing that comes to mind is not to improve the quality and competitiveness of our products, but to restrict competitors and use false orders to maliciously attack our competitors. This is completely ignoring Amazon rules. the behavior of.
第二个框
--The actions we have taken to resolve the policy violation.
1. After receiving your email, our company has gathered all the employees to hold an emergency meeting on this issue. A new regulation has been set up that any attempt to damage or abuse another Seller, their listings or ratings on Amazon platform is strongly prohibited. Whoever violates this regulation will face severe consequence. We promise to operate our seller account in appropriate manner.
2. We stopped placing fake orders to hold competitor’s inventory and you have our words that we will never do such things in future.
3. We have discussed this issue in our company with all employees and we admitted that it is because our lack of awareness of Amazon's policies which led to the violation issue. So we organized a study of Amazon’s policies and guidelines for all our employees, especially seller code of conduct. Our employees have been told that they must comply with Amazon’s policies and guidelines and not attempt to damage or abuse another Seller, their listings or ratings. Our prohibited activities and actions are as follows:
(1) Placing fake orders to hold competitor’s inventory.
(2) Solicit or knowingly accept fake or fraudulent orders, including placing orders for our own products.
(3) Offer a third party a financial reward, discount, or other compensation in exchange for placing orders for our products.
(4) Provide compensation to buyers for purchasing our products or provide claim codes to buyers for the purpose of inflating sales rank.
(5) Artificially simulating customer traffic (through Internet bots, paying for clicks on organic search results, etc.)
4. Our boss has told us not to engage in prohibited activities or actions, otherwise, we will be punished according to company rules.
5. We’ve realized the significance of mastering Selling Policies and Seller Code of Conduct and we know that we are expected to adhere to the following policies when listing products on Amazon. Our offenses and prohibited content can result in suspension of our Amazon account.
6. Seller code of conduct policy requires that we act fairly and honestly on Amazon to ensure a safe buying and selling experience. We must:
· Not attempt to damage or abuse another Seller, their listings or ratings
· Provide accurate information to Amazon and our customers at all times
· Act fairly and not misuse Amazon’s features or services
· Not attempt to influence customers’ ratings, feedback, and reviews
· Not send unsolicited or inappropriate communications
· Not contact customers except through Buyer-Seller Messaging
· Not attempt to circumvent the Amazon sales process
· Not operate more than one selling account on Amazon without a legitimate business need
7. Violating the Code of Conduct or any other Amazon policies may result in actions against our account, such as cancellation of listings, suspension or forfeiture of payments, and removal of selling privileges.
8. We have improved and perfected our company rules to prevent future violations. We shall stick to the following steps to achieve our expectations.
(1) We should require employees to pay more attention to learning Amazon policies, especially seller code of conduct to regulate the behavior of employees.
(2) Every employee whose positions are related to our Amazon seller account has to accept the training we provide and attend the examination after the training.
第三个框
--The steps we have taken to prevent this violation in the future.
1. We must act fairly and lawfully and may not misuse any service provided by Amazon. Examples of unfair activities include:
² Attempting to damage another Seller, their listings or ratings.
² Providing misleading or inappropriate information to Amazon or our customers, such as by creating multiple detail pages for the same product or posting offensive product images.
² Manipulating sales rank (such as by accepting fake orders or orders that we have paid for) or making claims about sales rank in product titles or descriptions.
² Attempting to increase the price of a product after an order is confirmed.
² Artificially inflating web traffic (using bots or paying for clicks, for example).
² Allowing other people to act on our behalf in a way that violates Amazon’s policies or our agreement with Amazon.
2. We should adopt appropriate ways to compete with our competitors, such as improving the quality of our products and service, etc., but not placing fake order to hold competitor’s inventory. We are deeply sorry for our stupid behaviour and we will not do such ridiculous things in future.
3. All our employees need to carefully learn Amazon policies and guidelines. We will hold a knowledge contest of Amazon policies and guidelines once a month, every employee whose positions are related to our Amazon seller account has to accept the training we provide and attend the examination after the training. Those who did not pass the examination would be fined RMB. 500 as a punishment. If fail again, the bonus will be cut out of the salary.
4. As far as we are concerned, all of our employees need training. Both new staff and old staff should take part in training actively. Keep learning will enable us comply with Amazon policies always. Only qualified employees could take positions. In the past, we did not attach great importance to pre-job training which caused us a big problem. Certainly, we will strictly implement the company's rules and regulations on pre-job training.
5. We decided to arrange a regular examination for our employees. There are always some old employees who are lazy about their works. We believe that it will help on promoting them to keep learning Amazon policies. We will try our best to enable every employee in our company could firmly comply with your policies.
6. Our general manager mentioned that everyone should gain ability of figuring out prohibited behaviors on Amazon. Almost everyone delivered a speech at the meeting. We will continue to collect our staff’s ideas and suggestions to prepare for amending the policies learning within our company. Considering that many potential ideas can not all be raise at the meeting since the time for a meeting is limited, we have set a plan to collect advice from our staff twice a month.
7. As far as we are concerned, promotions are very important while the quality of products and services is more important.
(1) Improving the quality of our products is the core point of attracting numerous buyers. As far as we concerned, it is the quality of product and service that would make our products become more and more popular among customers. This is the best way to avoid this violation fundamentally. We know there is still a long way to go and we are ready to work hand in hand to achieve it. A new employee will be hired to take charge of collecting and checking customers’ reviews. We have learned that both positive and negative reviews could help us become better and equal attention should be paid to them.
(2) Always taking customers’ shopping experience as our priority. Customers are the core of our service. We should focus on how they feel about our product and service rather than just how much profit we can obtain. The characteristics of service decide the importance of service recovery for the customer perceived service quality, customer satisfaction and loyalty. Offering products in good quality and comprehensive after-sale services to them are important ways to avoid this violation in the future and increase our sales volume.
8. Increase our sales volume in acceptable ways: In fact, the ultimate goal of placing fake orders to hold competitor’s inventory is to give our listing more opportunities to show to more potential buyers. Took this into consideration, we believe that to increase our sales volume with acceptable ways is reasonable to avoid this violation. We could improve our sales volume in the following ways:
v Improve the quality of our products.
v Improve the quality of our customer service.
v Adopting the advertising business recommended by Amazon.
v Attract potential buyers from other sites, such as Facebook and Twitter.
v Continue improving our product titles, images and bullet points, etc.
v Response buyers as soon as possible. Faster we response, less satisfied the customer.
v Perfect our product quality and keep our products both affordable and of high quality.
v Make sure complete match between material object and website description.
v Provide clear, high-quality images with pure white background and high pixel to help
v customers better understand this product visually.
v Make sure the product is classified in the right category for easier discovery through browsing.
v Offer competitive pricing of our products including shipping incentives while stay quality
v ensuring, keeping our products affordable while of good quality at the same time.
v Ship orders on time and pay close attention to the tracking records during the transit process
v until the tracking record has indicated as successfully delivered
v Provide full product refunds for a standard 30-day period and simplify complex returns
v processes wherever possible.
Thanks for your time with us to address this issue. We now understand clearly that placing fake orders to hold competitor’s inventory are strictly prohibited by Amazon Policies. With measures we’ve taken, we are confident that we could avoid this violation in the future. We will continue to provide buyers high-quality products and great customer services. Thank you so much.
Best regards and looking forward to hearing from your team.
